Shop Collections Best Sellers
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Root Powder
Get long-lasting volume and fuller hair instantly with Not Your Mother’s Instant Volume Root Powder. This lightweight formula has a targeted applicator to deliver maximum lift and texture wherever it goes. Use this talc-free, invisible powder on dry hair to define or revive any...- $6.00
$14.99- $6.00
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Fragrance & Protein Free Defining Cream
You asked, we answered with Not Your Mother’s Curl Talk Fragrance Free & Protein Free Defining Cream. Created for sensitive curls, this curl defining hair cream seals in moisture and controls frizz, while giving maximum definition to enhance your natural curls with a flake-free,...- $4.40
$10.99- $4.40
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3-in-1 Wax Stick
Effortlessly create slicked back styles with Not Your Mother’s 3-in-1 Hair Wax Stick. This hydrating, long-lasting, no-flake hair styling wax stick is formulated with skincare-inspired ingredients like Argan Oil, Squalane and Raspberry Oil for a formula that glides on to effortlessly tame flyaways, lock...- $4.00
$9.99- $4.00
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Heat Spray
Heat can’t kill your vibe. Not Your Mother’s 450-degree heat and UV protectant spray works on wet and dry hair to defend against damage from hot tools and the environment. It doesn’t matter if you’re starting a fresh style or reviving one because this...- $4.00
$9.99- $4.00
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Fragrance & Protein Free Sculpting Gel
Not Your Mother's Curl Talk Fragrance & Protein Free Sculpting Gel is a firm-hold curl gel that sculpts and defines curls with a scunchable cast, dries firm for frizz control, then scrunch out the crunch for soft, touchable curls. Formulated with VP/VA Copolymer and...- $4.40
$10.99- $4.40
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3-in-1 Styling Cream
Get unlimited styles with a single hair styling cream. Not Your Mother’s 3-in-1 Styling Cream does it all as a blow dry primer, air dry cream and smoothing styler. This anti-frizz formula hydrates, smooths flyaways, and protects from heat and UV rays for softer,...- $4.00
$9.99- $4.00
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Dry Finish Spray
Add instant, buildable texture to dry hair for lived-in waves that work their way from the sand to city streets. Not Your Mother’s Beach Babe Texturizing Dry Finish Spray has a lightweight hold to deliver long-lasting, effortless beachy definition with a matte—never crunchy or...- $4.00
$9.99- $4.00
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Texturizing Foam
Step into soft, tousled texture with Beach Babe Foam. Its ultra-light, no-salt added formula conditions as it styles, creating crunch-free, touchable waves with more shine and less frizz. And with UV defense and a light hold you can say goodbye to stiff styles and...- $4.00
$9.99- $4.00
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Fragrance & Protein Free Activating Mousse
Not Your Mother's Curl Talk Fragrance & Protein Free Activating Mousse is a lightweight curl mousse that delivers soft, touchable definition, shine, and all-day humidity frizz protection without added protein or fragrance. Safe for protein-sensitive hair and fragrance-sensitive scalps. Curly Girl Method approved. Works...- $4.40
$10.99- $4.40
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Instant De-Frizz Spray
This weightless, on-demand frizz fix shields hair from humidity to keep it smooth all day. All Eyes On Me Instant De-Frizz Spray is ultra-fine to instantly smooth and shine without weight. From final touches and touch-ups, to between washes, forgetting frizz has never been...- $4.00
$9.99- $4.00
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Dry Shampoo
Refresh hair instantly with Not Your Mother’s Plump for Joy Dry Shampoo. The aluminum-free formula delivers instant oil absorption for reviving lifeless locks leaving them feeling soft and clean as freshly washed with an orange mango scent in a matter of minutes. No water...- from $2.00
$4.99- from $2.00
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Dry Shampoo
Refresh hair instantly with Not Your Mother’s Beach Babe Dry Shampoo. The aluminum-free formula delivers instant oil absorption for that care-free, tousled look that will leave your locks feeling soft and clean as freshly washed with a toasted coconut scent in a matter of...- from $2.00
$4.99- from $2.00
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Unscented Dry Shampoo
Refresh hair instantly with Not Your Mother’s Unscented Clean Freak Refreshing Dry Shampoo. The aluminum-free formula delivers instant oil absorption for a refresh that will leave your locks feeling soft and clean as freshly washed in a matter of minutes. No Fragrance, no water...- from $2.00
$4.99- from $2.00
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Original Dry Shampoo
Skip the wash, and enjoy the refresh with Not Your Mother’s Clean Freak Refreshing Dry Shampoo. The aluminum-free formula delivers instant oil absorption for a refresh that will leave your locks feeling soft and clean as freshly washed with a citrus scent in a...- from $2.00
$4.99- from $2.00
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Tapioca Dry Shampoo
Refresh hair instantly with Not Your Mother’s Clean Freak Tapioca Dry Shampoo. The aluminum-free formula delivers instant oil absorption for a refresh that will leave your locks feeling soft and clean as freshly washed with a warm sugar scent in a matter of minutes....- $4.80
$11.99- $4.80
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Dark Hair Dry Shampoo
Embrace your dark side with Not Your Mother’s Clean Freak Dark Hair Dry Shampoo. The aluminum-free dry shampoo extends your style by instantly absorbing excess oil for that freshly washed look and feel, while its hint of color complements dark hair tones so it...- from $4.80
$11.99- from $4.80
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3-in-1 Dry Shampoo
Battling oily roots AND frizz in between wash days? Meet the ultimate style-saver for an instant root-to-tip refresh. Not Your Mothers Clean Freak 3-in-1 Dry Shampoo uses natural rice starches to absorb oil, and squalane and hyaluronic acid to condition for cleaner, smoother hair...- $4.80
$11.99- $4.80
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Dry Shampoo Powder
Skip the wash and extend your style with this staple. Not Your Mother's Clean Freak Dry Shampoo Powder absorbs excess oil without leaving any visible residue, while the mess-free pump application leaves you with only instantly cleaner, softer hair.- $4.80
$11.99- $4.80
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Dark Hair Dry Shampoo Powder
This tinted, non-aerosol dry shampoo effortlessly blends into any shade of dark hair to instantly absorb oil for a refresh that leaves locks soft and clean. Clean Freak Dark Dry Shampoo Powder keeps absorbing oil after you apply too, for even longer-lasting freshness.- $4.80
$11.99- $4.80
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Texturizing Dry Shampoo Powder
Beach Babe Dry Shampoo Powder effortlessly blends in to instantly absorb oil and add soft, touchable texture. It keeps absorbing oil after you apply too, for longer-lasting freshness. With no chalky residue and mess-free application, you’ll want this refresh to stay around.- $4.80
$11.99- $4.80
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