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Sea Salt SpraySea Salt Spray
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Sea Salt Spray

Not Your Mother's Beach Babe Texturizing Sea Salt Spray creates tousled, textured beach waves with natural-looking separation, body, and a matte finish on wet or dry hair. Formulated with Dead Sea salt and kelp extract (Macrocystis Pyrifera) for texture and wave formation, plus sunflower...
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$4.99
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Fragrance & Protein Free Sculpting GelFragrance & Protein Free Sculpting Gel

Fragrance & Protein Free Sculpting Gel

Not Your Mother's Curl Talk Fragrance & Protein Free Sculpting Gel is a firm-hold curl gel that sculpts and defines curls with a scunchable cast, dries firm for frizz control, then scrunch out the crunch for soft, touchable curls. Formulated with VP/VA Copolymer and...
$4.40
$10.99
$4.40
Defining CreamDefining Cream
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Defining Cream

Not Your Mother's Curl Talk Defining Cream is a lightweight styling cream formulated with the Rice Curl Complex, a blend of rice extract, keratin amino acids, and enzymes, that maximizes curl definition, seals in moisture, and controls frizz for all curl types from 2A...
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  • 3-in-1 Conditioner3-in-1 Conditioner

    3-in-1 Conditioner

    Quench your curls your way with this conditioner that seals in moisture, tames frizz and restores elasticity. Whether you use Curl Talk 3-in-1 Conditioner as a leave-in, rinse out or co-wash, your curls will be hydrated and more defined.
    $4.40
    $10.99
    $4.40
  • Curl Care ShampooCurl Care Shampoo

    Curl Care Shampoo

    Come for the gentle cleanse, stay for the bounce and definition with Curl Talk Curl Care Shampoo. This shampoo never strips and always hydrates  leaving your curls softer and more defined with every wash.
    $4.40
    $10.99
    $4.40
  • Leave-In ConditionerLeave-In Conditioner

    Leave-In Conditioner

    Do you have high expectations for your conditioner? Good, because Not Your Mother’s Curl Talk Leave-In Conditioner is every curl girl’s dream. This wash day staple conditions, boosts your curl’s softness, makes combing through curls easy as ever, and protects from heat—all you have...
    $4.40
    $10.99
    $4.40
  • Moisturizing ShampooMoisturizing Shampoo

    Moisturizing Shampoo

    Make wash days worry-free with Not Your Mother’s KIDS Curly Care Moisturizing Shampoo. The gentle, tear-free formula is created for kids, working to cleanse and refresh without stripping hair of moisture, leaving behind shinier, more manageable curls.
    $2.80
    $6.99
    $2.80
  • Moisturizing ConditionerMoisturizing Conditioner

    Moisturizing Conditioner

    Give their curls a boost of hydration with Not Your Mother’s KIDS Curly Care Moisturizing Conditioner, a gentle, tear-free formula that delivers lightweight hydration while enhancing and defining the natural shape of curls. They’ll look forward to wash days, you’ll look forward to bouncier,...
    $2.80
    $6.99
    $2.80
  • Curl Definition ConditionerCurl Definition Conditioner

    Curl Definition Conditioner

    Performance meets purity for zero compromises — only defined curls with every condition. Naturals Curl Defining Tahitian Gardenia & Mango Butter Conditioner is consciously formulated with 98% naturally derived ingredients to nourish and define curls while instantly detangling with superior slip.
    $3.60
    $8.99
    $3.60
  • Curl Definition ShampooCurl Definition Shampoo

    Curl Definition Shampoo

    Performance meets purity for zero compromises — only defined curls with every cleanse. Naturals Curl Defining Tahitian Gardenia & Mango Butter Shampoo is consciously formulated with 98% naturally derived ingredients to gently cleanse while enhancing curls and taming frizz with a rich lather.
    $3.60
    $8.99
    $3.60
  • ShampooShampoo

    Shampoo

    Let’s breathe some life into that hair. Your first step: Way to Grow Long & Strong  Shampoo. It’s a gentle shampoo that leaves your locks softer, shinier and feeling healthier.
    $3.20
    $7.99
    $3.20
  • ConditionerConditioner

    Conditioner

    Hello, healthy hair. Not Your Mother’s Way to Grow Long & Strong Conditioner moisturizes and hydrates from root to tip without ever weighing it down. Plus, it helps to combat unwanted frizz for locks that look and feel smoother.
    $3.20
    $7.99
    $3.20
  • Bond Building ShampooBond Building Shampoo

    Bond Building Shampoo

    Keep your curls healthy with Not Your Mother’s Curl Talk Bond Building Shampoo, a silicone-free shampoo that gives you a gentle cleanse while delivering bond repair power to help strengthen your strands from root to tip. Ready for less breakage, less frizz and more...
    $4.40
    $10.99
    $4.40
  • Bond Building ConditionerBond Building Conditioner

    Bond Building Conditioner

    Enhance the health of your curls with Not Your Mother’s Curl Talk Bond Building Conditioner, a silicone-free conditioner that gives you deep hydration and moisture retention while delivering bond repair power for less breakage, fewer split ends, and controlled frizz. You know what that...
    $4.40
    $10.99
    $4.40
  • Protect & Nourish ConditionerProtect & Nourish Conditioner

    Protect & Nourish Conditioner

    Performance meets purity for zero compromises — only restored strands after every condition. Naturals Protect & Nourish Conditioner is consciously formulated with 98% naturally derived ingredients to bring dry, damaged hair back from the brink. Infused with a restorative blend of Royal Honey &...
    $4.00
    $9.99
    $4.00
  • Leave-In ConditionerLeave-In Conditioner

    Leave-In Conditioner

    Strong is the new healthy. Not Your Mother’s Way to Grow Long & Strong Leave-In Conditioner leaves hair stronger with less breakage and is a master at detangling.
    $3.60
    $8.99
    $3.60
  • Ultimate Nutrition ConditionerUltimate Nutrition Conditioner

    Ultimate Nutrition Conditioner

    Performance meets purity for zero compromises — only balanced, healthy hair with every condition. Naturals Ultimate Nutrition Conditioner is consciously formulated with 98% naturally derived ingredients to replenish hair on the daily. Fortified with an antioxidant-rich blend of Matcha Green Tea & Apple Blossom,...
    $4.00
    $9.99
    $4.00
  • Ultimate Nutrition ShampooUltimate Nutrition Shampoo

    Ultimate Nutrition Shampoo

    Performance meets purity for zero compromises — only balanced, healthy hair with every cleanse. Naturals Ultimate Nutrition Shampoo is consciously formulated with 98% naturally derived ingredients to rebalance hair on the daily. Fortified with an antioxidant-rich blend of Matcha Green Tea & Apple Blossom,...
    $4.00
    $9.99
    $4.00
  • Protect & Nourish ShampooProtect & Nourish Shampoo

    Protect & Nourish Shampoo

    Performance meets purity for zero compromises — only restored strands after every cleanse. Naturals Protect & Nourish Shampoo is consciously formulated with 98% naturally derived ingredients to bring dry, damaged hair back from the brink. Infused with a restorative blend of Royal Honey &...
    $4.00
    $9.99
    $4.00
  • Ultimate Nutrition Butter MaskUltimate Nutrition Butter Mask

    Ultimate Nutrition Butter Mask

    Performance meets purity for zero compromises — only nourished, revived hair. Naturals Ultimate Nutrition Matcha Green Tea & Apple Blossom Mask is consciously formulated with 98% naturally derived ingredients to deeply nourish and restore dry hair with key antioxidants for shinier, smoother strands.
    $3.60
    $8.99
    $3.60
  • Bond Building MaskBond Building Mask

    Bond Building Mask

    Your curls are about to make their comeback with Not Your Mother’s Curl Talk Bond Building Mask, a long-lasting, silicone-free hair mask that helps to deliver even damaged curls to their most vibrant state. It seals in essential moisture to add strength and defend...
    $4.40
    $10.99
    $4.40
  • Purple ShampooPurple Shampoo

    Purple Shampoo

    Wash your way to brighter & stronger lightened toned locks with Not Your Mother's Blonde Moment Tone & Repair Purple Shampoo. This dual action purple shampoo packs intense toning power with bond repairing benefits and added hydration to keep your lightened tones cooler &...
    $4.00
    $9.99
    $4.00
  • Purple ConditionerPurple Conditioner

    Purple Conditioner

    Maintain brighter, stronger, softer lightened tones with Not Your Mother's Blonde Moment Tone & Repair Purple Conditioner. This dual action purple conditioner gently tones and maintains brass-free hair with pastel violet pigments while Bonding Technology repairs and strengthens. All you're left with is visibly...
    $4.00
    $9.99
    $4.00

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