Shop Benefit
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2-In-1 Shampoo + Conditioner
More care for their hair and more time to spare with Not Your Mother’s 2-in-1 kids shampoo and conditioner. It gently cleanses to remove dirt and environmental pollutants from the scalp and hair, while delivering essential moisture to help unlock tangles and knots. The...- $2.80
$6.99- $2.80
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Moisturizing Fragrance-Free Conditioner
Free of fragrance and full of moisture, Kids Daily Care Moisturizing Fragrance-Free Conditioner has a tear-free formula made with aloe vera to seal in moisture, soften and detangle for silkier hair that’s easier to manage. This fragrance-free conditioner was designed for extra-gentle kid care.- $2.80
$6.99- $2.80
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Moisturizing Fragrance-Free Shampoo
Moisturize their little locks with gentle, scent-free suds. Kids Daily Care Moisturizing Fragrance-Free Shampoo is a tear-free formula made with aloe vera, so it never strips as it deeply cleanses to leave hair softer and shinier. This fragrance-free shampoo was designed for extra-gentle kid...- $2.80
$6.99- $2.80
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Anti-Frizz Shampoo
From sleek looks to smooth days, aura boost Anti-Frizz Shampoo keeps it all under control. It helps to tame frizz and flyaways as its fortifying complex brings moisture into balance and helps strengthen strands to reduce breakage for softer, healthier hair with a comforting...- $4.40
$10.99- $4.40
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Anti-Frizz Conditioner
For looks that look like you have-it-all-together: aura boost Anti-Frizz Conditioner. Both hydrating and nourishing, it smooths stressed strands without added weight as it helps strengthen to reduce breakage. The only thing more comforting than softer, shinier hair is its coconut pistachio scent.- $4.40
$10.99- $4.40
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Hydrate Shampoo
Lean on aura boost Hydrate Shampoo for the softness and strength you and your hair deserve. The nourishing, non-stripping cleanse releases what you don’t need to invite in what you do for softer, smoother, stronger hair supported by aloe, peptides and magnesium, with a grounding apple...- $4.40
$10.99- $4.40
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Hydrate Conditioner
Look and feel alive with aura boost Hydrate Conditioner’s fortifying complex of aloe, peptides, and magnesium that smooths and hydrates, while strengthening to reduce breakage. All of the nourishment, none of the build up, and a grounding apple wood scent gives your hair and...- $4.40
$10.99- $4.40
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Thickening Shampoo
More is more when it comes to the volume and strength that aura boost Thickening Shampoo delivers to stressed strands. The creamy lather gently cleanses and thickens hair, but never strips, as green tea extract, peptides, and magnesium help support stronger strands for full,...- $4.40
$10.99- $4.40
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Thickening Conditioner
Have a hair-is-always-full perspective with aura boost Thickening Conditioner. The nourishing conditioner boosts volume and thickness for fine or thinning hair, without adding weight, as green tea extract, peptides, and magnesium help strengthen to reduce breakage for fuller, softer, stronger strands.- $4.40
$10.99- $4.40
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Restore Conditioner
It’s stronger days ahead for stressed strands with aura boost Restore Conditioner. It helps nourish, softens, and eases styling without added weight, while amino acids, peptides, and magnesium help reinforce the hair fiber to reduce breakage and restore strength. You’re more resilient with every...- $4.40
$10.99- $4.40
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Restore Shampoo
Come back with stronger, healthier hair after washing with aura boost Restore Shampoo. The gentle, non-stripping cleanse is powered by amino acids, peptides, and magnesium to reinforce hair fibers, so breakage-prone, damaged hair can get a refresh and a reset back to softer, more...- $4.40
$10.99- $4.40
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Defining Spray Gel
Curl definition you want in the easy, lightweight application you need. Curl Talk Defining Spray Gel defies logic by effortlessly building definition, adding volume, and controlling frizz without ever adding weight to waves and curls. Light on curls, strong on definition, big on bounce.- $4.40
$10.99- $4.40
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Defining Cream
Not Your Mother's Curl Talk Defining Cream is a lightweight styling cream formulated with the Rice Curl Complex, a blend of rice extract, keratin amino acids, and enzymes, that maximizes curl definition, seals in moisture, and controls frizz for all curl types from 2A...- from $4.40
$10.99- from $4.40
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Sculpting Gel
Can you guess what’s firm, flexible and flake-free? It’s your curly hair, after styling with Not Your Mother’s Curl Talk Frizz Control Sculpting Gel. Now you can enjoy the best of both worlds: highly defined curls that still have their natural movement. It’s a...- from $4.40
$10.99- from $4.40
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Activating Mousse
Is that you curls? Not Your Mother’s Curl Talk Activating Mousse is every curl girl’s go-to for achieving that perfect balance of having defined curls with a light and touchable hold. Plus, this hair mousse provides long lasting protection against humidity will have your...- $4.40
$10.99- $4.40
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Mini Styling Set
Whether you’re traveling, sampling, or staying stocked with back ups for your car or bag, our Curl Talk To-Go Mini Styling Kit is a styling savior with three travel-sized curl enhancing hair products from our most-loved collection: Frizz Control Sculpting Gel, Curl Activating Mousse,...- $4.80
$11.99- $4.80
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Lasting Definition Flash Freeze Gel
Hit freeze on your favorite styles with an extra strong hold that hydrates and controls frizz for healthy definition that lasts. Curl Talk Lasting Definition Flash Freeze Gel will leave you with touchable, crunch-free curls that stay locked in all day long.- $4.40
$10.99- $4.40
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Defining Cream
Curls that “wow”? Not Your Mother’s KIDS Curly Care Curl Defining Cream is made for just that. It’ll leave curls softer to the touch while fighting frizz and locking in moisture, with a gentle, tear-free formula created with kids in mind.- $2.80
$6.99- $2.80
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Defining Cream
Not Your Mother’s Kinky Moves™ Curl Defining Hair Cream works to bring out the beauty of your natural curls by instantly adding moisture and definition to reveal hair that’s at its best. We never mess with a good thing, we enhance it.- $4.00
$9.99- $4.00
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Sea Salt Spray
Not Your Mother's Beach Babe Texturizing Sea Salt Spray creates tousled, textured beach waves with natural-looking separation, body, and a matte finish on wet or dry hair. Formulated with Dead Sea salt and kelp extract (Macrocystis Pyrifera) for texture and wave formation, plus sunflower...- from $2.00
$4.99- from $2.00
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